Something Big Is Coming: A Fresh New Look for Lottoland

LOTTOLAND'S NEW LOOK

• LOOKING BACK, ALWAYS MOVING FORWARD
• A LEGACY OF TRUST, EVOLVING FOR TOMORROW
• WHY THE CHANGE?
• A BOLD NEW LOOK THAT TELLS A STORY
• THE COLOURS
• THE DESIGN
• THE FEEL
• STILL THE LOTTOLAND YOU KNOW AND TRUST
• WHAT TO EXPECT NEXT

LOOKING BACK, ALWAYS MOVING FORWARD

When you think of Lottoland, what comes to mind? For some, it’s the simple joy of betting on international lotteries, beyond borders, without limits. For others, it’s a trusted platform that has worked tirelessly, endlessly, to earn your confidence since 2013. And for over 20 million of you, it’s that unmistakable green and the friendly smile that greets you beneath our logo.

But, the times are changing and so are we. As always, we’re boldly moving forward with purpose, and now we have a new look to match!

A LEGACY OF TRUST, EVOLVING FOR TOMORROW

Over the years, Lottoland has become a trusted home for players who yearned for the abillity to bet on the world’s biggest lotteries, free from the constraint’s of international borders, from the comfort of their own home.

Now we over over 25 lotteries on offer, you can use MIni-Bets, and bet on sports. We have changed, evolved, and now it’s time for us to level-up our brand!

We’re excited to announce that Lottoland will soon be unveiling a brand-new look. This refresh marks an exciting step in our journey, and we want to give you a sneak peek before the full revamp goes live.

WHY THE CHANGE?

The online world never stands still, it is always evoliving, always growing. Think of how things have changed over the past decade. How we shop, connect, play, and explore has changed dramatically in just a few short years. Expectations are higher, attention is shorter, and clean, intuitive design matters more than ever.

The same goes for online betting. As the industry has matured, so too have the people who engage with it. Today’s punters want more than just odds. They want a seamless, secure, and enjoyable experience. That’s why we have refreshed our identity to better reflect the Lottoland that we are today: confident, innovative, and built entirely around you.

A BOLD NEW LOOK THAT TELLS A STORY

At the heart of our brand's refresh is new visual identity that best captures the fun, excitement, and the endless feeling of “What if?” when betting with Lottoland.

THE COLOURS

We’ve introduced a bold, instantly recognisable contrast between deep navy and bright neon green. The navy speaks to trust, stability, and confidence - everything you expect from a world-leading, licensed betting platform. The green, meanwhile, brings energy, luck, and forward motion. It’s a nod to the thrill of betting and the anticipation that comes with every bet.

THE DESIGN

Our new presentation is clean, modern, and built for all screens. Large, easy to ready font  puts the content front and centre, while the intuitive, innovative interface seamlessly guides your next move. No distractions, just a clean, focused design that looks as good, and works as well, on a smartphone as it does in your inbox or on a desktop.

THE FEEL

We hope this refresh makes you feel as we do. Lottoland is alive. It is no longer a simple platform, but a go-to betting destination. The colours pop and the layout inspires action. We want you to feel that unmistakeable buzz of possibility every time you see our brand, whether it’s on a website, in your inbox, or on your TV.

STILL THE LOTTOLAND YOU KNOW AND TRUST

While our look is changing, everything else you love about Lottoland will stay exactly the same. You’ll still enjoy access to the world’s biggest payouts. You will still enjoy the same secure and licensed platform. We will still bring you the best promotions. And we will never stop innovating and improving to bring you the best experience possible.

WHAT TO EXPECT NEXT

From 25th June 2025, you’ll start seeing our new look rolled out across the Lottoland website, app, emails, social media, and advertising. It’s all part of our mission to bring you a world-class experience that’s fun, fast, and easy to use.

This is just the beginning. Our fresh look also paves the way for some exciting new features and campaigns we can’t wait to share. So, stay tuned!

Thanks for being part of the Lottoland journey. We’re still the same trusted brand, now dressed in a brighter, bolder way.